The Elements of Category Management Pack
What's Inside?
Elements of Category Management Deck
A visual guide to the full spectrum of category management activities, grouped into themes like Strategy, Execution, Data and more.
Use this to:
- Build understanding of category scope
- Upskill teams
- Communicate the value of category across your business
Category Elements Assessment Sheet
A structured tool to assess current delivery, skills, and development priorities.
Includes:
- Team Assessment: For leads to evaluate function-wide capability
- Personal Assessment: For individuals to self-assess and plan development
Personal Development Plan Template
A worksheet to help individuals reflect on strengths, set goals, and plan actions to grow their category management skills
Icebreaker Ideas
Use these to kick off workshops or team sessions .
How to Use the Pack
- Start with the Deck: Review the category elements and themes. Use it to introduce or refresh understanding in team meetings or training.
- Complete the Assessment Sheet: Choose either the team or personal view. Identify which elements are delivered, led, or need development.
- Use the Development Plan: Translate assessment insights into personal or team goals. Plan actions and track progress.
- Facilitate Discussion: Use the icebreaker and toolkit to spark conversation, align on priorities, and build shared understanding
This pack is intentionally editable — adapt it to reflect your business context.
Use it in workshops, 1:1s, onboarding, or strategy sessions.
Revisit periodically to track progress and refresh priorities.

