In today’s world, careers are rarely linear. They evolve, shift and often take you somewhere you never expected and that’s exactly how I found my way into Category Management. For most of my career, I worked in Brand Management across both foodservice and retail. I’ve been lucky enough to work on well-known brands like Upper Crust, Caffè Ritazza, Wagon Wheels, Jammie Dodgers and Cadbury’s Biscuits, as well as challenger brands such as Meridian Foods, LivLife Bread and FREE eggs. Throughout...