HOT TOPIC - How to Create a Category Forecast
The Curious Puffin 'Hot Topic' resources have been created to support you working through Category Management frameworks and processes.
This Hot Topic Category Forecast resource will guide you and help you to understand how to build a Forecast for your Category, provide you with a process and confidence to build your own. All supported with suggested templates and outputs included in this resource.
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Why make a category forecast?
Category Management forecasts are built to create a longer term view of the direction of your category and create a future vision to work towards. It can also forecast its direction if there are no interventions over and above what is happening already. Almost a “do nothing” scenario. The workbook goes into this in a lot more depth.
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Who is this resource for?
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Category teams
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Sole Category Managers
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Category Managers and Category Executives
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Senior Category Managers and Controllers
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Commercial Teams and Account Managers
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The Forecast Workbook contains a wealth of information including:
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Why make a Category Forecast?
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How is my view valid?
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Where do I start?
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Completing your forecast
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Using your forecast
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Hints and tips
