TESTIMONIALS
"Having Charlies expertise and insights for our Range Review project was invaluable.
Charlie was accessible from start to completion, advising on approach and requirements, driving the outputs, sourcing data, bringing new and innovated resources to the project, generating, and collating the outputs and creating comprehensive and useable plans for us to take to customers.
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Charlie’s enthusiastic, engaging, and tenacious approach not only made her feel part of the team very quickly, but it also ensured we stayed on track, and got the results we set out to achieve".
Jo Long , Head of Sales Ichiban
"Charlie is a very experienced and capable contractor. I have been able to give Charlie very topline brief of what was required, and Charlie has been able to translate that into a work plan which we then aligned on. The projects involved multiple inputs of data sources and working cross functionally across multiple stakeholders within the business. I have received nothing, but glowing feedback of the way Charlie has worked across the teams and the output is of a high standard and delivered on time and to exact requirements – even going above expectations in some areas where her expertise meant she could add additional value.
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I have no doubt I will work with Charlie again when I have another project in which her skillset will add value to the business – huge thank you from Princes!".
Karen Dickinson, Head of Category, Princes Ltd
"Charlie delivered a great category tool kit framework for my team in a short amount of time. Thank you!"
Olivia Appleby, Sales Controller, Princes Ltd
"Charlie is brilliant to work with. She got stuck in at the deep end of a project we were halfway through and her industry knowledge was invaluable to the success of our project. Look forwards to working with her again soon!"
Esme Tyler, Senior Accounts Manager, Princes Ltd
"It was lovely to work with Charlie on this project. Her expertise in shopper and category helped develop the AI insights from Sweet Spot into a client and buyer presentation which was relatable as well as actionable. This made the client feel confident about how to pitch to buyers with a well thought out go to market plan."
Tina Thompson, Managing Director, Sweet Spot
The Müller Milk team had the pleasure of working with Charlie for 9 months as a Consultant Senior Category Manager.
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During her time with us, Charlie made significant contributions to our team and business processes. She played a pivotal role in exploring AI for category, improving our category forecasting processes and delivered comprehensive customer range reviews, which led to actionable insights and improvements.
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Charlie was instrumental in supporting team development, providing guidance and mentorship that helped our team grow and excel. Her reliability and expertise were particularly valuable during several team transitions, where she proved to be a safe pair of hands.
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Culturally, Charlie integrated seamlessly into our team. Her extensive experience with both brands and private label allowed her to adapt quickly to our business dynamics and contribute effectively from day one.
I’d highly recommend Charlie for any category support as she can deliver both from a day to day task perspective to strategic thinking. I hope to work with Charlie on projects again in the future.
Becs Goodwin Category Lead
Muller Milk and Ingredients
Thanks to Charlie's support with delivering a workshop on healthy diets and nutrition, which was a huge success. Charlie's engaging approach and insightful guidance made a significant impact on all attendees at Booths
Ali Morpeth, Co-founder of Planeatry Alliance
Charlie’s a dynamo. She has covered for gaps in the team, managed projects, upskilled the team and been a great sounding board for me. If you get a chance to work with her, do it, you won't regret it.
Fiona Killen, Senior Category Manager, Müller