Flexible Expert FMCG Category Management Services.
Driving your Food Business Growth with Experience and Expertise
Supporting Category Management Learning and Development with Resources and Training. 
 

The food industry is experiencing a major shift due to the emergence of GLP-1 (glucagon-like peptide-1) medications. These drugs,...

Having recently travelled to Athens, I was able to spend time visiting several different stores and eating in different places. This...

Written By Amy Michell-Stamp My Journey into Category and Insights My journey into the world of produce and insights was purely an...

Hands up if you’ve been worried that AI is going to take your Category Management job? Late in 2022, ChatGPT burst onto the scene giving...

Last year I wrote a very popular blog about Personal Development plans for Category Managers. The aim was to support FMCG Category...

Why have I made this resource? I was never taught, coached or trained how to create a range review at times when I had to deliver them. ...

What's the size of prize? A common question that often arises within category management is ' what is the size of prize ?' and is often...

Events There are some big events in the retail calendar every year. Christmas, Easter, Back to School and Baby to name a few. But there...

You've invested hours of working time into pulling and reviewing data, reading decks and collating a presentation that looks fab. You...

Packaging design is an important touch point that is imperative to get right. Studies show that a consumer will typically read an average...

Market data is a big investment and sometimes its simply not feasible for your budget. Your business might be growing but not yet in a...

Do you struggle to come up with ideas for your Personal Development plan? Do you look at the blank boxes to fill in and wonder what you...

You can recommend three products to cater for a whole range. There are times when this might be the reality, Convenience stores and Food...

You’re giving a presentation about trends and someone wants to know what the ideal pack size for a product is?  This is the expectation...

Product Ideation is great fun. The sessions to come up with ideas for new products and what you believe the next big thing will be are...

Delivering a great piece of category work with all the insight and data beautifully crafted into clear recommendations is only half the...

Keeping stakeholders informed and up-to-date on the state of the market is crucial. However, sometimes it can be difficult to get...

The current trading environment is challenging, the newly coined term of permacrisis sums the situation up succinctly. In order to stay...

Your retail FMCG customers expect you to buy market data, you need it to understand the market, your budget is limited. Here’s some...

Monthly market update reports are a key tool for monitoring whats going on in your FMCG category across the market. It can be the...