HOT TOPIC - How to Create a Category Forecast
The Curious Puffin 'Hot Topic' resources have been created to support you working through Category Management frameworks and processes.
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This Hot Topic Category Forecast resource will guide you and help you to understand how to build a Forecast for your Category, provide you with a process and confidence to build your own. All supported with suggested templates and outputs included in this resource.
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Why make a category forecast?
Category Management forecasts are built to create a longer term view of the direction of your category and create a future vision to work towards. It can also forecast its direction if there are no interventions over and above what is happening already. Almost a “do nothing” scenario. The workbook goes into this in a lot more depth.
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Who is this resource for?
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Category teams
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Sole Category Managers
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Category Managers and Category Executives
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Senior Category Managers and Controllers
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Commercial Teams and Account Managers
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The Forecast Workbook contains a wealth of information including:
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Why make a Category Forecast?
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How is my view valid?
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Where do I start?
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Completing your forecast
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Using your forecast
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Hints and tips
