Welcome to the Curious Puffin Category Management Data Workbook​
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The workbook has key templates and guides to support day to day work of Category and Commercial Managers with templates and one pagers to analyse and understand your market.  This will enable you to deliver key messages and insights with ease.​
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The templates and one-pagers are designed to help you concisely deliver your key messages and insights, making it easier for you to have better internal and external conversations about what's happening in your market and category. ​
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The Category Management Data Workbook enables you to:​
 
Better communicate with your team and stakeholders: The templates and one-pagers are designed to help you communicate your insights and ideas more effectively. This means you'll be able to get your point across more clearly and ensure that everyone is on the same page.​
Make informed decisions: The templates and one-pagers provide you with all the information you need to make informed decisions. Whether you're trying to understand market trends, analyse your competitors, or track your own performance, the workbook has everything you need.​
Save time: With our templates and one-pagers, you won't have to spend hours creating reports and presentations from scratch. ​
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