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The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...

Where we need to get to Today Category Managers build plans to grow the sales of their category. This takes the form of more customers,...

The current shifts in shopper behaviour due to the cost of living crisis will be as significant as changes seen through the COVID lockdown. Those of us with long enough memories will remember the 2008 recession and the impact on the food industry. Below explores the similarities and differences, challenges and advances between now and then. Completely new concepts Some of the innovations we take for granted today came about from the last recession. M&S launched its Dine in