FMCG Category Management Services.
Driving your Food Business Growth through Category Management Consultancy
Supporting Category Management Learning and Development with The Cat Man Lab
 

Delivering a great piece of category work with all the insight and data beautifully crafted into clear recommendations is only half the...

Keeping stakeholders informed and up-to-date on the state of the market is crucial. However, sometimes it can be difficult to get...

Monthly market update reports are a key tool for monitoring whats going on in your FMCG category across the market. It can be the...

As Category Managers have a focus on data, numbers, analysis, trends and insight this can be thought of as a role that has a technical...

The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...

Is that a sentence that fills you with dread? As a category manager you may have had this a few times from customers and managers...

Researching and launching new products is a huge investment. The time spent by people working on concepts and ideas, the time spent...

Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...

Is there a store trial happening for your category? Is it happening on the back of a recommendation you made to improve performance? A...

Category Management is a wide and varied job. You often have to think on your feet and outside of the box. Category Management can also...