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Yuka , Ivy , Open Food Facts , to name but a few of the food and drink scanning apps that are now making it easy for shoppers to scan a barcode and instantly check how healthy a product really is. You will also find them being promoted and used by social media influencers further raising the awareness and normalising this kind of quick health check in the aisle. An app displaying information about food How does this impact shoppers decision making? The typical shopper journe