FMCG Category Management Services.
Driving your Food Business Growth through Category Management Consultancy
Supporting Category Management Learning and Development with The Cat Man Lab
 

What's the size of prize? A common question that often arises within category management is ' what is the size of prize ?' and is often abbreviated to SOP. This question is asked for several reasons; it could be part of a listing story where the buyer will be looking at comparative options for space. It might form part of some promotional planning, it could be part of an NPD or shopper marketing rationale. Or it might be linked to a bigger category plan that aims to drive