FMCG Category Management Services.
Driving your Food Business Growth through Category Management Consultancy
Supporting Category Management Learning and Development with The Cat Man Lab
 

As Category Managers have a focus on data, numbers, analysis, trends and insight this can be thought of as a role that has a technical...

Do you have enough data to make the decision or recommendation about a product or range? I would suggest yes you do without even knowing...

I believe that convenience store range reviews are some of the hardest work that you will do and here’s why. Meeting shopper needs with...

The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...

Where we need to get to Today Category Managers build plans to grow the sales of their category. This takes the form of more customers,...

Is that a sentence that fills you with dread? As a category manager you may have had this a few times from customers and managers...

The current shifts in shopper behaviour due to the cost of living crisis will be as significant as changes seen through the COVID...

Researching and launching new products is a huge investment. The time spent by people working on concepts and ideas, the time spent...

What we want when we want. President Marcon was recently quoted as saying that we were in the end of abundance . The global north has...

Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...

Is there a store trial happening for your category? Is it happening on the back of a recommendation you made to improve performance? A...

Category Management is a wide and varied job. You often have to think on your feet and outside of the box. Category Management can also...