Curious Puffin Range Review Masterclass
- Charlie
- Oct 20, 2024
- 2 min read
Why have I made this resource?
I was never taught, coached or trained how to create a range review at times when I had to deliver them. I have had some relevant training at points over the years. This course brings together my approach, method and best practise built over 18 years of working in the food industry. Range reviews are reliant on bringing together data and insight but I believe its equally important to have clear objectives and a plan.
What will you learn?
An understanding of the fundamentals of range reviews and why they are important in delivering your key changes in your category plan.
How to set clear objectives, create effective timelines, and manage the review process from start to finish.
How and where to collect impactful data using free and low-cost resources, as well as how to access the breadth of paid data sources.
Practical tips and processes for gathering in-store data to assess product assortment, space and competitors.
How to structure your presentation for the review, to showcase your compelling insights and actionable recommendations.
An insight into the entire process of creating a Range Review, by being walked through an example Range Review, based on the Coleslaw category.
How will it help you?
This will help you to fully understand what a range review is and how to approach it.
Provide access to an example of a fully mapped out and prepared presentation.
Give you an understanding of the breadth of data sources and how they can be bought together.
This will help you to understand what data you can collect from store visits.
Refresh your knowledge of how to approach a range review.
Be inspired on how to access free and low investment data sources.
Invest in the skills of your team.
How do I enroll?
To enrol, simply follow the link and enter an email address and purchase the course.
You will be taken to the overview information about the masterclass and learn more about Charlie, the creator before starting with Module 1.
The course will take you through each module, with each module starting with a brief description of the presentation before you click the next step to watch the video itself.
Once you have finished watching the recording you will be able to download a PDF of the presentation you have just watched, before being guided onto the next module.
Once you have completed your course you will be invited to share the course on your social media spaces.
How much will it cost?
The course is £169, its self paced, comprised of six videos, the accompanying slides and four supporting download sheets.
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